Upcoming Social Media Breakfast

SMBME 99 – Influencer Marketing

Traditional advertising is expensive, time consuming, and losing its effectiveness when it comes to reaching your unique target audience.

In today’s increasingly digital world, influencers have become the marketing currency du jour for businesses big and small.

Emily Golin, Director of Marketing Communications at Lark Hotels, will share her perspective on the value of working with social content creators that can start spreading the word about your brand or business to their dedicated digital followers in just a few clicks.

She will present what makes an influencer influential, how to determine brand fit, and how to spot the fakes in this increasingly crowded space.

Using examples from her real world experience on Lark’s front line of the influencer Wild West, Golin will discuss the do’s, don’ts, and don’t even think about it’s of influencer collaborations.

What: SMBME 99 – Influencer Marketing

When: June 7th, 7:30-10:00 AM

Where: Portland Press Herald, 295 Gannett Drive, South Portland

How: We would never, ever, ever be able to do this without our sponsors: OTELCONoyes Hall and Allen, Suitebriarflyte new media, Gorham Savings Bank, Masthead MaineCloudport, and Zebralove Web Solutions

Schedule

  • 7:30 am – Doors open, breakfast served.
  • 8:00 am – Let’s get down to those burning questions!
  • 10:00 am – Event ends and everyone is off to work to immediately implement what they learned during the event 😉

Parking

There is lots of parking in employee lot and use the employee entrance. We will have doors propped and signs pointing the way.

Where to park at the Portland Press Herald

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SMBME 99

Influencer Marketing

June 7th 2019

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