Upcoming Social Media Breakfast

SMBME 95 with MPRC – Meet the Media

Announcing Digital Marketing Bootcamp starting in January of 2019. Only 8 spots available.
Get all the details on our Digital Marketing Bootcamp page.

Join us for a very special event organized by Social Media Breakfast Maine and the Maine Public Relations Council!

On November 9th, we will be hosting a Meet the Media event at the Portland Press Herald headquarters in South Portland. We will present a panel discussion of journalists who will cover how the media has changed, what they are doing to keep up within a digital landscape and best practices for engaging them with story and content ideas.

The panel will be moderated by Amanda O’Brien of Social Media Breakfast Maine and Yury Nabokov of the Maine Public Relations Council, the panel will discuss story interests and beats, how content and stories are leveraged via the media’s online channels as well as how to build those elusive “relationships” with editors and reporters that we all seek.

You’ll learn:

  • What’s changed in the newsroom as the media utilizes social media and digital marketing to publish news and content
  • How to engage different types of journalists and media producers
  • Elements of a successful pitch and an irresistible subject line
  • Examples of how great stories came to life and were distributed to broader audiences via traditional and digital channels


If you would like to submit a question to ask our panelists, please submit it here.

Bonus Speed Pitching Session:

Immediately following the panel discussion is a speed pitch workshop where you’ll have the opportunity to share your pitches with the panelists and get their feedback on how to better craft your story, define your angle and distill, crystallize and focus your ideas so they get covered. Each pitch needs to be less than 2 minutes. Register for speed pitching in advance to save your spot!

If you would like to pitch for our panel, please apply here.

People chosen to pitch will be notified by November 5th.

What: SMBME 95 with MPRC – Meet the Media

When: November 9th, 7:30-10:00 AM

Where: Portland Press Herald – 295 Gannett Drive, South Portland

How: We would never, ever, ever be able to do this without our sponsors: Portland Press Herald, PretiFlaherty, Maine Public Relations Council, Gorham Savings Bank, Noyes Hall and Allen, and Vreeland Marketing and Design.


Carol Coultas, now business editor at the Portland Press Herald, has been a journalist for more than 35 years and has focused on business journalism for the last 15.

Before joining the Press Herald in 2014, she was editor of Mainebiz for almost six years. Prior to that, she was with the Sun Journal for 22 years, nine as managing editor.

She has won numerous writing and editing awards, and for the past two years has helped judge the annual Gerald Loeb awards, business journalism’s equivalent of the Pulitzer.

Erin Ovalle, a former morning news anchor on Portland TV stations WGME and WMTW, started a new chapter as an entrepreneur three years ago. She owns Style Me Portland salon/boutique and Maine Life Media which produces a weekly lifestyle TV show on NEWSCENTER Maine. Erin grew up vacationing in Maine and like so many, fell in love with the state. Erin worked in broadcasting in New Hampshire, Illinois, Michigan and Florida, before returning back to be the morning anchor here in Maine. When not traveling the state, Erin enjoys volunteering in her community, spending time outside with her pup, Baxter, and checking out the many delicious restaurants Maine has to offer.

Peter Van Allen is editor of Mainebiz, a statewide business publication. He has spent three decades as a writer and editor in the business news field, at publications owned by Gannett, Knight-Ridder, Thomson and American City Business Journals. He and his wife Jen, an editor at Down East magazine, moved to Yarmouth in 2014. They have three kids.

Mark Simpson’s career has taken him to distant lands, sea turtle hatchlings, python trackings and inside America’s first reusable spacecraft. Maine Public’s Director of News and Public Affairs hails originally from the seaside town of Newport, Rhode Island. His public media career includes assignments in Florida as a statehouse reporter for Florida Public Radio, working as the host and producer of the program Intersection on WMFE FM in Orlando, Florida, and he eventually was appointed News Director at WMFE. Mark lived overseas in Luanda, Angola for about 2 years. Most recently Mark served as Managing Editor, News at ideastream in Cleveland.  He studied music and history at Florida State University. Mark holds master’s degrees in broadcast journalism from Emerson College and Planning and Civic Urbanism from Rollins College. He lives in Portland with his wife and daughter.


  • 7:30 am – Doors open, breakfast served.
  • 8:00 am – Panel conversation, speed pitching.
  • 10:00 am – Event ends and everyone is off to work to immediately implement what they learned during the event 😉


There is plenty of parking available at the Portland Press Herald offices