Traditional advertising is expensive, time consuming, and losing its effectiveness when it comes to reaching your unique target audience.
In today’s increasingly digital world, influencers have become the marketing currency du jour for businesses big and small.
Emily Golin, Director of Marketing Communications at Lark Hotels, will share her perspective on the value of working with social content creators that can start spreading the word about your brand or business to their dedicated digital followers in just a few clicks.
She will present what makes an influencer influential, how to determine brand fit, and how to spot the fakes in this increasingly crowded space.
Using examples from her real world experience on Lark’s front line of the influencer Wild West, Golin will discuss the do’s, don’ts, and don’t even think about it’s of influencer collaborations.
What: SMBME 99 – Influencer Marketing
When: June 7th, 7:30-10:00 AM
Where: Portland Press Herald, 295 Gannett Drive, South Portland
How: We would never, ever, ever be able to do this without our sponsors: OTELCO, Noyes Hall and Allen, Suitebriar, flyte new media, Gorham Savings Bank, Masthead Maine, Cloudport, and Zebralove Web Solutions
There is lots of parking in employee lot and use the employee entrance. We will have doors propped and signs pointing the way.