Upcoming Social Media Breakfast

SMBME 94 – Understanding and Connecting with Your Customers on their Customer Journey

 

With all of these digital marketing tools to choose… how do you know which ones are right for you AND which ones are your customers using? In this month’s SMBME we are talking about understanding your customer’s journey through the buying process, how to represent yourself, connect with them, and meet them in the places they are looking for you.

Kate Howe, from Better Yet Studio, is going to talk to us about creating a brand experience throughout your customer journey and leveraging your brand as a tool to help develop killer customer experiences at all points of the journey.

Amber McDonald and Holly Bruns, from Thryv, are going to give some tactical tips on how to use technology to engage with your customers online.

If you are in the beginning stages of figuring your messaging out or trying to be more effective with your efforts, you will learn something at this SMBME.

I hope you can join us!

What: SMBME 94 – Understanding and Connecting with Your Customers on their Customer Journey

When: October 19th, 7:30-10:00 AM

Where: Rising Tide, 103 Fox Street

How: We would never, ever, ever be able to do this without our sponsors: Portland Press Herald, PretiFlaherty, Maine Public Relations Council, Gorham Savings Bank, Noyes Hall and Allen, Agents of Change and Vreeland Marketing and Design.

Speakers

Kate Howe

Kate Howe is an award-winning designer and brand experience creator. She leads creative and strategy at Better Yet Studio, with a focus on translating user-centered insights into delightful and impactful brands and engagement campaigns in the for mission-based businesses and causes. As Head of Graphic Design for the NYC Dept. of Design & Construction, she led and expanded the biggest communication design group within the City of New York, producing strategy, branding, publications, digital, video, signage, collateral, and exhibition programs to engage citizens on topics including climate change resiliency, city infrastructure, school lunch participation, and neighborhood redevelopment. She directed a rebranding for DDC, reorienting the agency to become more citizen-centered, and also elevating the standard of design and increasing employee engagement. Kate holds a BA in Economics & Political Science from Columbia University, an MFA in Graphic Design from Yale University, and has been published in the New York Times. Honors include the SEGD Sylvia Harris Public Service Award. Kate teaches workshops on branding and human-centered design for CEI, Inc, Maine Association of Nonprofits, and the Muskie Data Innovation project at USM, and also serves on the Boards of AIGA Maine and Treehouse Institute.

Amber McDonald and Holly Bruns

Amber and Holly are local business advisors who both have an extensive background in marketing concerning many different industries. Currently, they are advisors through a company named Thryv. Thryv has a mission focused solely on helping local businesses succeed in their markets. The online world of social media and search has completely changed the way individuals shop today. Larger companies are taking market share away from local businesses due to the in-house marketing power and huge advertising budgets they have. Thryv, being one of the nation’s largest Google partners, has focused their purpose on helping the local guys fight back.

Schedule

  • 7:30 am – Doors open, breakfast served. Breakfast provided by Mainely Wraps.
  • 8:00 am – Presentations begin.
  • 10:00 am – Event ends and everyone is off to work to immediately implement what they learned during the event 😉

 

Parking

There is plenty of parking available at Rising Tide and on surrounding streets 🙂