Your social media plan doesn’t start with Facebook or Twitter. It doesn’t start with how many fans or followers you have. It starts with your story. After you have your story, you can think about content marketing – about how to get it out there.
We were delighted to have Ann Handley join us for this very special SMBME. Her newest book Everybody Writes is a go-to guide for creating good content that attracts and retains customers.
Ann put together a super informative and entertaining presentation. Here are some of the highlights.
Well said @annhandley. #smbme pic.twitter.com/tc9auFXH1X
— Gorham Savings Bank (@GSBMaine) November 14, 2014
Focus on empathy and experiences instead of just more articles and blog posts. @annhandley #smbme
— Rich Brooks (@therichbrooks) November 14, 2014
#SMBME Define your voice as an organization – @crowdrise has wonderful sense of fun. –@annhandley
— Kathryn Hawkins (@kathrynhawkins) November 14, 2014
If you don’t give back, no one will like you. #SMBME @annhandley
— Suzanne K. Madore (@GirlOrangeCoat) November 14, 2014
“Give your customers gifts” I love a good surprise and delight. #smbme
— Michelle LeBlanc (@LeBlancly) November 14, 2014
Make the customer the hero of your story. @annhandley #SMBME Real stories make #greatcontent. pic.twitter.com/29ksv5p1Fx
— Vreeland Marketing (@STVreeland) November 14, 2014
Pitch a tent on Facebook but don’t build your house there! #SMBME #contentmarketing @MarketingProfs @annhandley
— TOCmedia (@TOCmedia) November 14, 2014
Important footnote to this morning’s #SMBME with @MarketingProfs – The GIFs You Missed http://t.co/4giNkYjGE4
— Amanda O’Brien (@amanda_pants) November 14, 2014
This breakfast would not have been possible without our wonderful sponsors. Many thanks go to Mainebiz, Diversified Communications, Page One Web Solutions, Gorham Savings Bank, GWI, Noyes, Hall & Allen, Vreeland Marketing, Hall Internet Marketing, Agents of Change Digital Marketing Conference and Others! Fair Trade Coffee.