Thank you to everyone who braved the icy roads for breakfast with Alex Steed of Knack Factory, Erin Ovalle of MaineLife and Tim Cotton of the Bangor Police Department. It was a little raw out there, but so worth it. If you missed out, here are some takeaways.
You can’t fake it.
Be real. People are drawn to what’s honest. If you’re trying to be something that you’re really not, no matter how hard you try to fake it, people will see it.
Knack Factory sees the most success from videos that they actually want to make – the content that they care about and find interesting. This content isn’t promotional. It’s not manufactured. Check out the example below and tell me it doesn’t make you want to work with them.
Erin Ovalle spent years trying to fit the mold of who everyone told her she should be. It wasn’t until she decided to drop the act and just be who she really is – and wants to be – that she really started to succeed and grow.
— Chad Gilley (@ChadGilley) March 25, 2016
Tim Cotton of Bangor PD has grabbed the attention and gained a loyal following of people around the world because he’s a character and he has an authentically good personality. The stories that he posts aren’t contrived or planned. He’s self-deprecating and isn’t afraid to make fun of serious topics.
— Leslie Dillon (@elle_dill) March 25, 2016
Don’t overthink it.
None of the speakers said they spend a lot of time planning what they do. Tim finds that it’s best to let the ideas flow – write the post first and come up with a reason for it post afterwards. Over planning leads to second guessing. Creating and sharing content in the moment adds timeliness and authenticity. It is ok, however, to plan the timing of your posts to ensure that people see them.
Theme of this morning’s #smbme: don’t plan stuff. Just post it. Maybe look up best posting times.
— Tess Gionet (@tessgionet) March 25, 2016
Respond to people – even the trolls.
Ok, maybe not always the trolls. It depends on the type of troll and your own personality. Do what is comfortable for you. It is important to remember that this is social media. Social – it’s about being friends with people first. Take the time to engage with people – read and respond. Have that conversation. A little kindness goes a long way.
“I see people all the time say ‘Don’t engage the trolls.’ I LIVE FOR THE TROLLS.” #smbme
— Knack Factory (@KnackFactory) March 25, 2016
— Pulp+Wire (@PulpandWire) March 25, 2016
Thank you to our fabulous speakers. You guys inspired and entertained. What a way to end a week. Of course, none of this would have been possible if not for our generous sponsors. Thank you Portland Press Herald, Agents of Change Digital Marketing Conference, Gorham Savings Bank, and Vreeland Marketing for fueling our bacon addiction and helping us get our learn on.
Our special evening edition of SMBME was so much fun – and not just because the B stood for beer!
— River Drive (@Whiskey_Wood) November 12, 2015
Our panel of Maine brew pros made the night what it was – fun, inspiring and informative. If you missed it, or got a little too wrapped up in the beer portion of the event, here are the nuggets of wisdom I walked away with. Here are some photos thanks to Judy Beedle Photography as well.
Peter Jensen Bissell – Bissell Brothers
Daniel Kleban – Maine Beer Company
Don Littlefield – Maine Brew Bus
Mat Trogner – Allagash
Not too shabby for a beer-fueled SMBME without bacon! Thanks to Maine Brew Bus and Agents of Change Digital Marketing Conference for buying us all a round, to Whiskey Drive Lumber for the sweet beer openers and to the rest of our sponsors: Portland Press Herald, Gorham Savings Bank and Vreeland Marketing – we could not do this without you!
What a great lineup of speakers we had at our 66th Social Media Breakfast Maine. Each presentation complimented the next. We hope you all walked away feeling inspired and smarter. I know I did.
Andrea Berry of Firefly Partners kicked things off with an overview of best practices for fundraising with social media. She talked about why you shouldn’t ask for money and reminded us how important it is to say thank you and provide recognition. Another thing that seems simple, but is often forgotten, is giving supporters the tools and content to share with their networks. Andrea also talked about telling people “why you.” This is where content is key. Use infographics and other content types to show people where their money went, or where it will go.
Holly Sherburne of Bowdoin College followed with her peer-to-peer #bowdoinoneday fundraising campaign that provided examples of many of the things that Andrea previously touched on. One of the things she said really summed it up: “people are your social currency for content and calls to action.” Direct asks will not work. You need your supporters to do it for you. Without the participation of alumni, her campaign would not have surpassed its goals. She also used video content throughout the campaign.
Holly also mentioned that she used tintup.com to aggregate all #bowdoinoneday content on the Bowdoin website.
Ryan Peters, aka Spose, finished the morning by sharing how he used Kickstarter to tap his loyal fan base and raise over $28k to create videos to make sure that his music was heard by as many new listeners as possible. Why videos? Because visuals matter and as Ryan put it himself, “you don’t have a song unless you have a video for that song.” This was a 30-day campaign so he knew he had to work to keep things fresh. Keys to success? Create urgency. Make it exclusive. And show people, don’t tell them. If you tell them before you show them, they won’t care because you already told them. In this fast moving river that is social media, you only have a second to grab people’s attention. Ryan knows how to make that second count. And he respects the karma of social currency.
Thanks to everyone who came out, to our speakers for dropping all of their knowledge and to our sponsors for making it all possible: Portland Press Herald, Agents of Change Digital Marketing, Conference, Gorham Savings Bank, Vreeland Marketing, and Others! Fair Trade Coffee