SMBME 19 – Email Marketing
Email marketing is one of the most powerful and measurable tools businesses have to market themselves. In this informative breakfast we had our local email expert and a B2B and B2C case studies. Email is one of those things that works for just about every industry.
We started the Morning with Corissa St. Laurent from Constant Contact. She talked to us about building lasting relationships with your customers. Corissa came with lots of experience and gave us a great presentation and lots of good ideas for connecting with our existing and potential customers better.
Next up in the morning line up was Jim Chadbourne from Rubb Buildings. They have been using email marketing for years to educate their customers and fans about new projects and upcoming events. Jim was a great example of how a B2B company can use email marketing to better connect and share content with their audience.
Our last presenter of the day was Andrea Gillman. She is the woman behind Catch a Piece of Maine marketing efforts. We have been trying to wrangle her up for months now but she is a very busy lady. She talked to us about how she gathers content for her email marketing. She uses a mixture of recipes, storytelling, humor and specials to connect with her readers. We reviewed a few of her newsletters the morning of the breakfast. To view archives of her newsletters look here.
Also check out:
Carl Natale’s 7 Email Marketing Takeaways
Meghann Stiffler’s Recap of the Social Media Breakfast
This month’s presenters
Corissa St. Laurent
Corissa St. Laurent is a relationship marketing expert with more than 10 years experience creating powerful new media marketing campaigns and event promotions. After owning and operating two different small businesses, she joined Constant Contact as the Regional Development Director for New England in June 2009. She dedicates her time to teaching people how to build lasting relationships through email, social media, and event marketing, through her lively and inspiring presentations and workshops.
Andrea Gillman’s current position is Managing Director of Catch a Piece of Maine, where she has been for three years. Along with sales, customer service, photography and videography, she is also in charge social media and email marketing. Andrea was formerly the Administrator for the Hartford Area Chamber of Commerce in historic Downtown White River Junction, Vermont. She graduated from Granite State College in 2007 with a Bachelor of Science degree in criminal justice.
Jim Chadbourne is the Vice President, Sales and Marketing of Rubb Building Systems.