SMBME #17 – Social Media Changes and Planning for 2011

The end of the year seemed like the perfect time to talk about changes in social media and creating a social media plan. We had three of our favorite experts and the organizers of Social Media FTW – Rich Brooks, Chrystie Corns and Jaica Kinsman come to share some of their knowledge with us.

Each of the speakers gave us their quick version of what changes they saw this year and what to keep an eye on for 2011. Rich talked about building trust online by making your website and social media profiles look ‘lived in’, having a plan and he said he thinks every business should have a Facebook ‘Like’ page. If you would like a sneak pick of his set list take a look here. Chrystie talked a lot about the power of Facebook contests and coupons to build a following. She also spoke about keeping positive on social networks and to stop using them to complain. Jaica knows all there is to know about Facebook. She talked about upcoming changes to Facebook and how to optimize your Facebook page.

For some more recaps and information on this particular breakfast please check out:

Chrystie Corns

Chrystie Corns is the President & Chief Marketing Strategist for Thirteen Thirty Marketing ( a Portland, Maine – based internet marketing & social media consultancy. As president of Thirteen Thirty, Chrystie, uses her professional experience in the areas of Search Engine Optimization, Social Marketing, and Branding to implement marketing strategies for small businesses, start-ups and entrepreneurs. Chrystie is also head blogger at I Love To

Rich Brooks

rich-brooksRich Brooks is founder and president of flyte new media, a Web design and Internet marketing firm in Portland, Maine. His monthly flyte log email newsletter and company blog focus on Web marketing topics such as search engine optimization, blogs, social media, email marketing, and building Web sites that sell. He is currently an Expert Blogger at and a featured blogger at

Jaica Kinsman

Jaica is the Executive Producer, Digital for MaineToday Media, Inc. Jaica Kinsman is a web strategist and social media enthusiast. Jaica is one of the founders of Social Media FTW and designs and consults small businesses through her company J Kinsman Studios LLC.

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SMBME 101 –
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August 16th 2019



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