Lots of people are on board with why you need a Facebook Fan Page Landing Tab. If you are not aware, they can act as a welcome mat to anyone first getting to your Facebook fan page. If you want to know more you can read any of these articles about it.
What I wanted to talk about is what content to add to that landing page to make it effective and make users convert. I found this video online of James and Joey Bridges talking about just that and I love their three biggest points:
By having your default tab on your Facebook page going to your wall, you are possibly missing out on an opportunity by being unclear and confusing to a new guest of your fan page.
James and Joey suggest (and I have to agree):
I thought these are great points! I have some work to do… how about you? Are you happy with your Facebook fan page? Are you seeing results from it?