Social Media is becoming less and less its own world and more so being integrated into marketing strategies. Unlike a print ad, radio commercial or article, social media is happening in real-time and even if you aren’t participating, that doesn’t mean people aren’t talking about your business or industry. The content is raw and unapproved which makes a lot of businesses uneasy.
To protect your brand, your staff and your businesses reputation you should consider creating social media policies. Policies protect you and let your staff and community know what is acceptable online behavior and what is not.
This month we have two local professionals, Sarah Wallace and Brad Lawwill, to talk to us about creating a social media policy, if you need one and what other organizations are doing. This is going to be a popular topic so please register early so that you are not left out when we sell out.
We hope to see you there!