The travel/tourism/recreation industry is one of the best fits for social media. Why? Because social media is just a new extension of word of mouth marketing. Destinations are sold by hearing people’s stories and testimonials. What better way to share you message than letting your customers do the talking for you?
Carl Natale, blogger at large on small businesses in Maine, wrote a great summary of the last breakfast where we covered using social media in the travel, tourism and recreation industries. Read his whole article here.